The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is referred to as __________.
A)idea generation
B)product development
C)innovation assessment
D)screening and evaluation
E)new-product strategy development

Question

Quizplus · Accepted Answer

The stage referred to in the question is idea generation, which involves developing a pool of ideas or concepts for new products. The other options listed are different stages in the new-product process.

The Stage of the New-Product Process That Involves Developing a Pool