Developing a pool of concepts as candidates for new-products is the __________ stage of the new-product process.
A)proactive production strategy
B)screening and evaluation
C)product development
D)new-product strategy development
E)idea generation

Question

Quizplus · Accepted Answer

Idea generation is the stage where a pool of concepts is developed as candidates for new-products. During this stage, new product ideas are generated through various sources like brainstorming sessions, customer feedback, market research, and internal suggestion programs. It is the first stage of the new-product development process.

Developing a Pool of Concepts as Candidates for New-Products Is