Idea generation is the stage in the new product process that
A)develops a pool of concepts as candidates for new-products screening and evaluation.
B)selects a single concept and scrutinizes it for all potential benefits and flaws.
C)separates ideas into two categories: consumer generated and organization generated.
D)requires the organization to perform a SWOT analysis and an environmental scan.
E)establishes a list of all departments, manufacturers, distributors, and ancillary experts who would ultimately have a stake in a product's development.

Question

Quizplus · Accepted Answer

Idea generation is the stage in the new product process that develops a pool of concepts as candidates for new-products screening and evaluation. This means that during this stage, the organization is focused on generating a wide range of ideas for potential new products. These ideas are typically gathered from various sources such as customer feedback, brainstorming sessions, market research, competitor analysis, and internal R&D efforts. The goal is to generate a large quantity of potential ideas that can be evaluated and narrowed down to a smaller set of viable concepts for further development.

Idea Generation Is the Stage in the New Product Process