FIGURE 10-7
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "A" represents the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)market testing

Question

FIGURE 10-7 
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "A" represents the __________ stage.
A)idea generation 
B)screening and evaluation 
C)screening and analysis 
D)new-product strategy development 
E)market testing

Quizplus · Accepted Answer

Cubicle "A" represents the new-product strategy development stage, which is the initial stage in the new-product development process where the company defines the role for a new product in terms of the firm's overall objectives.

FIGURE 10-7 -Figure 10-7 Above Represents the Seven Stages of the New-Product