One reason products fail is that product managers may believe they "know better" than their customers or feel that
A)they "can't afford" marketing research to uncover problems.
B)consumers are too lazy to provide the detailed information necessary.
C)market research should only be for designing promotional or advertising campaigns.
D)information from consumers is too subject to personal bias.
E)customers only tell you what they think you want to hear.

Question

Quizplus · Accepted Answer

If product managers believe they know better than their customers, they may forego the expense of conducting market research to inform product development decisions. This can result in a product that doesn't meet the customer's needs and ultimately fails in the market.

One Reason Products Fail Is That Product Managers May Believe