Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning.Once areas of shortfalls are identified, the first step market research would take would be to determine _________.
A)how to change the promotional strategy
B)whether the problem is internal or external
C)whether to drop the failing product or market, or keep it
D)how much they are willing to spend to correct the problem
E)if the numbers and processes they are using for evaluation are accurate

Question

Quizplus · Accepted Answer

Before deciding on any changes, market research would first need to determine whether the problem is internal or external. This will help identify the root cause of the shortfall and guide the appropriate course of action. Options such as changing the promotional strategy or dropping the product/market can only be considered once the underlying issue has been identified. The accuracy of the evaluation processes and budget considerations can also be addressed once the cause of the problem has been determined.

Marketing Dashboards Are Useful in Measuring Actual Market Performance Versus