Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means the focus should be on what the new product will __________ rather than simply what they want.
A)look like
B)cost them
C)do for them
D)replace
E)surprise them with

Question

Quizplus · Accepted Answer

Active involvement of customers and suppliers in the new-product development process means understanding what the new product will do for them, in terms of meeting their needs and solving their problems. It goes beyond just the physical appearance or cost of the product.

Business Researchers Emphasize That Firms Must Actively Involve Customers and Suppliers