Which of the following statements about Zappos is most accurate?
A) Zappos limits its inventory to an extensive selection of high end fashion footwear.
B) Zappos carries more than 1,000 different brands of shoes with over 3 million products.
C) Zappos can guarantee over-night shipping to all its customers because the customers know ahead of time they will be charged for express service.
D) Zappos is so successful because it has chosen a single mission "sell shoes and nothing else."
E) Zappos offers a 30/60/90 day return policy whereby refunds are based on how long you've had the shoes.
Correct Answer:
Verified
Q7: Aggregating prospective buyers into groups that have
Q8: Market segmentation stresses _ and relating needs
Q9: Tony Hsieh, CEO of Zappos, offers $2,000
Q10: Humility, humor, and honesty in relationships are
Q11: The company name Zappos was chosen because
A)it
Q14: will respond similarly to a marking action
Q15: Market segmentation refers to
A)the philosophy that to
Q16: A basic test of the usefulness of
Q18: Product differentiation refers to
A)a marketing strategy whereby
Q24: The purpose of market segmentation is to
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