A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can
A)increase sales and profitability.
B)stand up to legal scrutiny.
C)be socially responsible.
D)create sustainable demand.
E)create innovation.

Question

Quizplus · Accepted Answer

The primary objective of market segmentation is to identify and target profitable market segments that will increase sales and profitability. Therefore, the usefulness of market segmentation can be measured by tangible marketing actions that result in increased sales and profitability. While legal scrutiny, social responsibility, sustainable demand, and innovation are all important factors in the marketing process, they are not the primary objective of market segmentation.

A Basic Test of the Usefulness of the Market Segmentation