A marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products is referred to as __________.
A)prestige marketing
B)selective distribution
C)market differentiation
D)product discernment
E)product differentiation

Question

Quizplus · Accepted Answer

Product differentiation is a marketing strategy in which a company creates a unique product or service that sets it apart from competitors in the eyes of target consumers. This can be achieved through a variety of marketing mix activities such as product design, features, branding, packaging, pricing, promotion, and distribution. By creating a perceived difference and value proposition for the product, the company hopes to attract and retain customers who are willing to pay a premium price and become loyal advocates.

A Marketing Strategy That Involves a Firm Using Different Marketing