The relatively homogenous group of prospective buyers that result from the market segmentation process is referred to as a(n) __________.
A)market segment
B)target market
C)customer base
D)ultimate consumer
E)preferred customer

Question

Quizplus · Accepted Answer

A market segment is a relatively homogenous group of prospective buyers that result from the market segmentation process.

The Relatively Homogenous Group of Prospective Buyers That Result from the Market