Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach.Today you can buy Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue), and Alka-Seltzer Heartburn Relief.Each Alka-Seltzer product is targeted to a slightly different market segment.The maker of Alka-Seltzer is using
A)product extrapolation.
B)market sectioning.
C)product differentiation.
D)product segmentation.
E)product base development.

Question

Quizplus · Accepted Answer

The maker of Alka-Seltzer is using product differentiation by offering different versions of the product to cater to specific needs and preferences of different market segments.

Alka-Seltzer Was Made Originally as a Hangover Remedy That Cured