You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50, or you can buy a card that's not quite as nice but just as sentimental from the store's new $.99 line of greeting cards.This is an example of

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This is an example of a "Tiffany/Wal-Mart" strategy, where a company offers products at different price points to cater to both high-end and budget-conscious consumers.

You Can Go to Your Nearest Hallmark Card Store and Buy