Which of the following data are collected from consumers to develop a perceptual map for a particular product?
A)a listing of all prospective brands and products
B)managerial judgments about how consumers perceive products
C)rank order of the ratings of a existing brand's preference relative to its competitors
D)judgments of existing products or brands with respect to important attributes
E)detailed explanations of why consumers make the choices they do

Question

Quizplus · Accepted Answer

Judgments of existing products or brands with respect to important attributes are essential in developing a perceptual map. This helps to understand how consumers differentiate between products and what attributes are most important to them in making a purchase decision. The other options do not necessarily provide information relevant to building a perceptual map.

Which of the Following Data Are Collected from Consumers to Develop