Figure 9-6 above is a depiction of a _________ for beverages in the minds of adults.
A)Hierarchy of needs
B)Perceptual map
C)Marketing matrix
D)Boston consultant group matrix
E)Above-, at-, or below-market pricing matrix

Question

Quizplus · Accepted Answer

Figure 9-6 is showing a visual representation of a perceptual map. This type of map is commonly used in marketing to show how consumers perceive different brands or products in relation to each other. In this case, it is showing how adults perceive different types of beverages in terms of attributes like sweetness and healthiness.

Figure 9-6 Above Is a Depiction of a _________ for Beverages