What is the marketing research term for the specific, measurable goals the decision-maker seeks to achieve in conducting the marketing research?

Question

Quizplus · Accepted Answer

The term for the specific, measurable goals the decision-maker seeks to achieve in conducting the marketing research is called research objectives. Research risks refer to the risks associated with conducting marketing research, research decisions refer to the decisions that need to be made based on the research findings, measures of success refer to the criteria used to measure the success of the research, and conjectures refer to educated guesses or hypotheses made before conducting research.

What Is the Marketing Research Term for the Specific, Measurable