During the marketing research process, __________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.

Question

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Research objectives are the specific and measurable goals that a decision maker seeks to achieve through marketing research. These objectives guide the research design and help to ensure that the outcomes are relevant and useful for decision making. Measures of success, research plans, hypothetical scenarios, and research dashboards may be part of the research process, but they are not the same as research objectives.

During the Marketing Research Process, __________ Are the Specific, Measurable