After defining the problem, the next step in the marketing research process is to

Question

Quizplus · Accepted Answer

Once the problem has been defined, the next step in the marketing research process is to develop a research plan. This plan outlines the details of how the research will be conducted, including the research design, data collection methods, and sampling plan. Developing a research plan is a crucial step to ensure that the research is conducted effectively and efficiently.

After Defining the Problem, the Next Step in the Marketing