In the world of marketing, two key elements in deciding how to collect the data are __________ and __________.

Question

Quizplus · Accepted Answer

In order to make informed decisions about data collection in marketing, it is essential to consider both the conceptual framework (such as the research question or objectives) and the methods available for data collection (such as surveys, focus groups, or observational research). Therefore, the most appropriate answer is B, which includes both elements.

In the World of Marketing, Two Key Elements in Deciding