FIGURE 8-4 
-Figure 8-4 above shows how the different kinds of marketing information fit together.Cell "A" identifies which type of data?
A) primary data
B) secondary data
C) scrubbed data
D) sensitivity data
E) nonprobability data
Correct Answer:
Verified
Q91: statistical or financial data on markets, products,
Q92: Observational data refers to
A)facts and figures newly
Q93: FIGURE 8-4 Q94: FIGURE 8-5 Q95: The 2007 _ contains data on the Q98: Several market research companies pay households and Q99: Neilsen Media Research's TV ratings and the Q100: USA.gov provides Q101: Which of the following statements concerning personal Q127: Facts and figures obtained by watching,either mechanically![]()
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A)information on U.S.business, economic and trade
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