Which of the following statements concerning personal observation is most accurate?
A) Personal observation is the most accurate because the observer is able to pick up subtleties in the respondent's body language, speech patterns, and facial movements that are often missed by other data collection methods.
B) Personal observation is especially suited for small up-and-coming businesses that need the research data but cannot yet afford to hire professional marketing companies.
C) Personal observation is very effective since it can reveal not only what people do, it can effectively determine why they do it.
D) Personal observation is both useful and flexible but it can be costly and unreliable when different researchers interpret the same data in different ways.
E) Personal observation has the benefit of observing and comparing two different behaviors in the same subject because people often change their behavior if they know they are being studied.
Correct Answer:
Verified
Q96: FIGURE 8-4 Q98: Several market research companies pay households and Q99: Neilsen Media Research's TV ratings and the Q100: USA.gov provides Q102: A specialized observational approach in which trained Q103: FIGURE 8-7 Q104: Nielsen Media Research collects national TV ratings Q105: People posing as customers, who are paid Q106: FIGURE 8-7 Q127: Facts and figures obtained by watching,either mechanically Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
A)information on U.S.business, economic and trade![]()
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