FIGURE 8-7 
-According to Figure 8-7 above, if a firm wanted to buy commercial time, which of the following statements would be most accurate?
A) Even though Dancing with the Stars-Results has a slightly higher rating than Dancing with the Stars, it reflects a single episode so the difference is not really significant.
B) Most companies should avoid advertising on CBS since it has fewer top ranked shows.
C) People who like music are more likely to watch ABC than FOX.
D) In terms of Dancing with the Stars and Dancing with the Stars-Results, ratings are more important than market share.
E) In terms of Dancing with the Stars and Dancing with the Stars-Results, market share is more important than market share.
Correct Answer:
Verified
Q101: Which of the following statements concerning personal
Q102: A specialized observational approach in which trained
Q103: FIGURE 8-7 Q104: Nielsen Media Research collects national TV ratings Q105: People posing as customers, who are paid Q107: Outdoor sign makers are trying hard to Q108: The purpose of Nielsen's A2/M2 initiative is Q110: A new field of marketing that studies Q111: Questionnaire data refers to Q135: Fisher-Price watches young children play with their![]()
A)the facts and figures
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