The purpose of Nielsen's A2/M2 initiative is to
A) expand its scope to include the effectiveness of online college courses.
B) expand its scope to include satellite radio programming.
C) measure all types of TV viewing behavior from a variety of sources.
D) expand its business to a global market through use of the Internet.
E) ultimately gain access to every American home that owns a television, cell phone, or computer.
Correct Answer:
Verified
Q103: FIGURE 8-7 Q104: Nielsen Media Research collects national TV ratings Q105: People posing as customers, who are paid Q106: FIGURE 8-7 Q107: Outdoor sign makers are trying hard to Q110: A new field of marketing that studies Q111: Questionnaire data refers to Q112: Which of the following statements concerning ethnographic Q113: The facts and figures obtained by asking Q135: Fisher-Price watches young children play with their
A)the facts and figures
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