Questionnaire Data Refers to

Questionnaire data refers to

A) the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors.
B) demographic data obtained by asking people about their attitudes, awareness, intentions, and behaviors.
C) psychographic data obtained by asking people non-biased questions about their age, occupation, and income.
D) observations about consumers.
E) any type of information (demographic or psychographic) about a consumer obtained through non-technological methods.