Shelly, the manager of a large grocery store, was concerned.She had received complaints from several customers who said they had been treated rudely by clerks at the store.In order to determine whether or not her clerks were indeed rude, Shelly hired a team of marketing researchers.The researchers posed as customers shopping in the store, but were actually taking notes and recording the actions of the store clerks.Later, Shelly reviewed those notes.The research notes Shelly reviewed were a form of __________ data.

Question

Quizplus · Accepted Answer

The data collected by the marketing researchers, in the form of notes and recordings of the actions of the store clerks, is observational data. This is because the researchers observed the behavior of the clerks, rather than collecting data from pre-existing sources (such as surveys, official records, or databases).

Shelly, the Manager of a Large Grocery Store, Was Concerned