Mystery shoppers are people
A) hired by a firm to get legal, though not necessarily ethical, information about competitive firms.
B) hired by a firm's employees to prove to the courts that a firm is using unfair labor practices.
C) hired by a customer to prove that illegal or unethical practices are regularly taking place at a particular establishment.
D) who pose as customers to check on the quality and pricing of a firm's products or services and are paid to write a detailed report on their experiences.
E) hired by law firms to check product safety.
Correct Answer:
Verified
Q110: A new field of marketing that studies
Q111: Questionnaire data refers to
A)the facts and figures
Q112: Which of the following statements concerning ethnographic
Q113: The facts and figures obtained by asking
Q115: FIGURE 8-8 Q116: Shelly, the manager of a large grocery Q117: Nielsen Media Research use mechanical observational data Q118: National TV ratings, such as those of Q119: FIGURE 8-6 Q135: Fisher-Price watches young children play with their![]()
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