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FIGURE 8-8 -What Marketing Metric Determines Whether a TV Program Like American

Question 115

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FIGURE 8-8 FIGURE 8-8 -What marketing metric determines whether a TV program like American Idol (shown in Figure 8-8 above) remains on the Fox broadcast TV network? A) Rank B) Network C) Rating D) Share E) Average of rating and share
-What marketing metric determines whether a TV program like American Idol (shown in Figure 8-8 above) remains on the Fox broadcast TV network?


A) Rank
B) Network
C) Rating
D) Share
E) Average of rating and share

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