FIGURE 8-7
-Figure 8-7 above is an example of a National TV rating, such as those of Nielsen Media Research.This figure is an example of mechanical observational data collected by a(n)"__________."

Question

FIGURE 8-7 
-Figure 8-7 above is an example of a National TV rating, such as those of Nielsen Media Research.This figure is an example of mechanical observational data collected by a(n)"__________."

Quizplus · Accepted Answer

The figure is an example of data collected by a people meter, which is a device used by Nielsen Media Research to measure TV ratings. People meters are considered mechanical observational data collection methods as they automatically gather data without requiring direct human input.

FIGURE 8-7 -Figure 8-7 Above Is an Example of a National TV