Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent.In Morresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak.The scent component of the sign operates during prime commute times.It was designed by ScentAir, whose spokesperson described the aroma as, "a blend of black pepper and kind of a charcoal grilling smell....It smells like grilled meat with a nice pepper run on it." This is an example of

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This is an example of neuromarketing, as the billboard is utilizing sensory marketing by adding scent to attract and engage consumers.

Outdoor Sign Makers Are Trying Hard to Stay Relevant as the Era