Research and media firm Youth Culture published Watch magazine, a teen publication given out free to high school students, but the publication was unable to deliver response rates to coupons or sample offers that its advertisers expected.Youth Culture handed out surveys to learn how students felt about the publication.Feedback indicated teen boys and girls were demanding very different things from the publication.This feedback was gleaned from __________ data.

Question

Quizplus · Accepted Answer

Surveys or questionnaires are the best methods for gathering primary data from a target audience to understand their opinions, preferences and behaviors. In this case, Youth Culture handed out surveys to learn how high school students felt about their Watch magazine, which helped them to identify the key issues with the publication that were not resonating with the audience.

Research and Media Firm Youth Culture Published Watch Magazine, a Teen