When Marine Midland Bank sent market researchers door-to-door in the neighborhoods of their branch banks to talk to people with savings accounts and discuss with them why they did not also have checking accounts and credit cards Marine Midland researchers were using __________ to collect data.

Question

Quizplus · Accepted Answer

The researchers were conducting individual interviews by going door-to-door and directly talking to people to gather information.

When Marine Midland Bank Sent Market Researchers Door-To-Door in the Neighborhoods