Marketers are increasingly using online surveys to collect primary data.The reason:
A) response rates are higher because consumers do not feel intimidated.
B) quality of responses are better in online surveys than they are in questionnaires.
C) most consumers have an Internet connection and an e-mail account.
D) consumers rarely view e-mail surveys as junk mail and reframe from blocking pop-ups.
E) consumers want to be helpful so they complete the survey multiple times.
Correct Answer:
Verified
Q141: A fixed alternative question requires respondents to
Q142: A(n) _ question allows respondents to express
Q143: A(n) _ question requires respondents to select
Q144: These types of surveys are usually biased
Q145: "Why do you smoke?" is an example
Q147: Before opening six Torrid plus-size-only retail stores
Q148: FIGURE 8-12 Q149: "Have you been to a dentist within Q150: FIGURE 8-13 Q151: Surveys that enable the interviewer to be![]()
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