A(n) __________ question allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.
A) dichotomous
B) open-ended
C) close-ended
D) attitudinal
E) semantic differential
Correct Answer:
Verified
Q137: Research and media firm Youth Culture published
Q138: When Marine Midland Bank sent market researchers
Q139: Individual interviews involve
A)a single researcher asking questions
Q140: FIGURE 8-11 Q141: A fixed alternative question requires respondents to Q143: A(n) _ question requires respondents to select Q144: These types of surveys are usually biased Q145: "Why do you smoke?" is an example Q146: Marketers are increasingly using online surveys to Q147: Before opening six Torrid plus-size-only retail stores
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