A __________ is a sample of consumers or stores from which researchers take a series of measurements.

Question

Quizplus · Accepted Answer

A panel is a group of consumers or stores recruited by researchers for an extended period, during which they provide ongoing feedback or measurements. This differs from a focus group, which is a one-time gathering for a specific purpose. Similarly, a survey of experts or a jury of executive opinion may not necessarily involve consumers or stores as the sample. A representative group could refer to any sample that is chosen to be representative of a larger population, but it does not specifically indicate ongoing measurement or feedback as with a panel.

A __________ Is a Sample of Consumers or Stores from Which