A disadvantage of a __________ is that the marketing research firm needs to recruit new members continually to replace those who drop out.

Question

Quizplus · Accepted Answer

A panel is a group of individuals who are selected based on specific criteria and participate in research studies over a period of time. However, a major disadvantage of this method is that research firms need to continually recruit new members to replace those who drop out to ensure the panel remains representative. The other options are not relevant to this disadvantage.

A Disadvantage of a __________ Is That the Marketing Research