The extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions is referred to as
A) harvesting.
B) information extraction.
C) variable analysis.
D) database management.
E) data mining.
Correct Answer:
Verified
Q163: A collection of databases that store,organize,and manage
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Q184: Even though primary data can be especially
Q185: Once a marketer researcher has defined the
Q186: Offering a product for sale in a
Q187: Data mining refers to
A)any form of electronically
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Q191: Whereas _ are facts and figures, _
Q192: Information technology refers to
A)any information derived from
Q193: FIGURE 8-20 
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