By skillfully using __________, global marketers can tie positive symbolism to their products, services, and brands to enhance their attractiveness to consumers.
A)cultural symbols
B)visual icons
C)trademarks
D)brand names
E)ethnic emblems

Question

Quizplus · Accepted Answer

Cultural symbols can be used by global marketers to create positive associations with their products or brands. These symbols can be easily recognized and understood by consumers in different regions and cultures, helping to build a strong brand image and increase consumer appeal. Visual icons and trademarks are also important tools for global marketers, but they may not have the same universal appeal as cultural symbols. Brand names and ethnic emblems can be effective in certain markets, but may not have the same global reach as cultural symbols.

By Skillfully Using __________, Global Marketers Can Tie Positive Symbolism