FIGURE 7-4
-The Eiffel Tower in France and the Parthenon in Greece shown above in Figure 7-4, evoke strong feelings from consumers within these respective countries.As a result, marketers must be mindful in accessing the meaning of these __________ to consumers of a specific country.
A)symbols
B)secret codes
C)back translations
D)semantic symbolisms
E)linguistic exchanges

Question

FIGURE 7-4 
-The Eiffel Tower in France and the Parthenon in Greece shown above in Figure 7-4, evoke strong feelings from consumers within these respective countries.As a result, marketers must be mindful in accessing the meaning of these __________ to consumers of a specific country.
A)symbols 
B)secret codes 
C)back translations 
D)semantic symbolisms 
E)linguistic exchanges

Quizplus · Accepted Answer

The blank in the sentence refers to iconic symbols that are deeply ingrained in the cultural identity of a country. The Eiffel Tower and the Parthenon are examples of such symbols, which evoke strong emotions and values from consumers in their respective countries. Therefore, marketers must be mindful of the meaning and significance of these symbols when developing marketing campaigns targeted at consumers in these countries. This makes choice A, "symbols," the best answer. Choices B, C, D, and E are not fitting as they do not accurately address the concept of culturally significant symbols in marketing.

FIGURE 7-4 -The Eiffel Tower in France and the Parthenon in Greece