A New York carwash owner wanted to open a carwash in Quebec, Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."
A) unispeak
B) semiotics
C) back translation
D) semantic symbolism
E) linguistic exchange
Correct Answer:
Verified
Q102: FIGURE 7-5 Q103: Generally, as the proportion of middle-income households Q104: In Latvia, the only six-lane highway connects Q106: Although Russia now has a free economy, Q109: FIGURE 7-5 Q110: Since global marketing is affected by economic Q111: Fluctuations in _ among the world's currencies Q112: Since global marketing is affected by economic Q184: If you were responsible for marketing communications Q215: Economic infrastructure refers to
A) a nation's military-industrial
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents