Since global marketing is affected by economic considerations, a scan of the global marketplace should include a measurement of consumer income in different countries, and recognition of a country's currency exchange rate, and
A)an analysis of cultural diversity within the country under consideration.
B)regulatory constraints regarding contracts, mergers, and partnerships.
C)an assessment of language differences including dialect variation.
D)political and ideological differences between the countries involved.
E)an assessment of the economic infrastructure in these different countries.

Question

Quizplus · Accepted Answer

Economic considerations are directly related to a country's economic infrastructure. Therefore, an assessment of the economic infrastructure in different countries is critical for global marketing. The other options may also be important, but they are not directly related to the impact of economic considerations on global marketing.

Since Global Marketing Is Affected by Economic Considerations, a Scan