A small Canadian winery located in British Columbia has developed a superior tasting wine.They have no overseas contacts but want to get their wine on the shelves in selected Asian and European markets where growth has been substantial in the last two years.What type of exporting option would best suit this company?
A)direct exporting
B)indirect exporting
C)licensing
D)joint venture
E)cooperative partnership

Question

Quizplus · Accepted Answer

Indirect exporting would be best for the winery as it allows them to use intermediaries who have the necessary contacts and expertise to enter foreign markets without the winery needing to establish its own overseas presence.

A Small Canadian Winery Located in British Columbia Has Developed