Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?
A) product customization
B) product adaptation
C) product extension
D) product integration
E) product invention

Question

Quizplus · Accepted Answer

This is an example of product extension, where the company offers the same product in multiple markets without making significant changes to the product. In this case, Coca-Cola, Gillette razors, and Wrigley's gum are all offering their core products globally without customization or adaptation.

Coca-Cola,Gillette Razors,and Wrigley's Gum Are Virtually Selling the Same Product