Question 1

in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global product strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Accepted Answer

Product adaptation involves modifying a product to meet the needs and preferences of a particular market or region. In this case, the coleslaw was adapted to suit Japanese tastes, indicating a product adaptation strategy. Product extension involves introducing a product into a new market without changes, while product customization involves making specific modifications to meet the unique needs of individual customers or segments. Product invention involves creating a completely new product, and product integration involves combining multiple products or services into a single offering.

Question 2

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Accepted Answer

Product adaptation refers to making changes to a product to better suit the unique needs and preferences of a particular market. This could include adapting the product to fit a specific climate or making changes to appeal to local taste preferences. Product extension involves introducing a new product to an existing product line, product customization involves tailoring a product to meet the specific needs of individual customers, product invention involves creating a completely new product, and product integration involves combining different products or services together into a single offering.

Question 3

Global companies have five strategies for matching products and their promotion efforts to global markets.Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global product strategy?
A) product extension
B) product customization
C) product adaptation
D) dual adaptation
E) dual integration

Accepted Answer

Nescafé uses different promotional campaigns in different countries while maintaining the same product, which is an example of dual adaptation.

Question 4

a general rule,__________ seems to work best when the consumer market target for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.
A) product adaptation
B) product extension
C) product integration
D) product invention
E) product customization

Accepted Answer

Product extension is the best option when the consumer market target for the product is similar across countries and cultures. This approach involves introducing the same product in different markets without making any changes to the product itself. This is a cost-effective and efficient approach as it does not require any customization or adaptation to suit the local market. It works best when the product fulfills the same need or desire across different cultures and countries.

Question 5

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?
A) product customization
B) product adaptation
C) product extension
D) product integration
E) product invention

Accepted Answer

This is an example of product extension, where the company offers the same product in multiple markets without making significant changes to the product. In this case, Coca-Cola, Gillette razors, and Wrigley's gum are all offering their core products globally without customization or adaptation.

Question 6

company that makes Breathe-Right nasal strips sells the same product in other countries.This is an example of which type of global product strategy?
A) product customization
B) product extension
C) product adaptation
D) product invention
E) product integration

Accepted Answer

Product extension involves selling the same product in different geographic markets without changing the product itself. In this scenario, the company is selling the same Breathe-Right nasal strips in other countries, which is a classic example of product extension.

Question 7

Figure 7-7
-Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."C" represents the
A) seller.
B) seller's international marketing headquarters.
C) channels between nations.
D) channels within foreign nations.
E) final consumer.

Accepted Answer

Figure 7-7 specifically outlines the channels between nations, which includes transportation and communication networks, ports, warehouses, and other intermediaries that facilitate the movement of a product from one country to another. Therefore, choice C is the best answer.

Question 8

Figure 7-7
-Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."B" represents the
A) channels within foreign nations.
B) channels between nations.
C) seller's international marketing headquarters.
D) political forces.
E) final consumer.

Accepted Answer

The answer of  Figure 7-7
-Figure 7-7 above outlines the...

Question 9

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?
A) product extension strategy
B) product adaptation strategy
C) dual adaptation strategy
D) product invention strategy
E) communication adaptation strategy

Accepted Answer

The answer of  Figure 7-6
-Global companies have five strategies...

Question 10

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However in Thailand Nescafé is advertised as a way to relax from the pressures of daily life.Nescafé is using which type of product strategy?
A) product extension
B) product customization
C) product adaptation
D) dual adaptation
E) dual integration

Accepted Answer

The answer of Nescafé coffee is marketed using different coffee...

Question 11

though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged.The wording of that slogan is "_________."
A) Put a tiger in your tank
B) Put the pedal to the metal
C) Buy American-refined fuel
D) Keep American's working
E) Power in the Pistons

Accepted Answer

The only option that could potentially be a slogan for Exxon is "Put a tiger in your tank." This slogan has been historically associated with Exxon and is well-known in many countries around the world. The other options do not fit with Exxon's branding or messaging.

Question 12

Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as
A) product adaptation.
B) product invention.
C) brand adaptation.
D) product extension.
E) product integration.

Accepted Answer

Product extension refers to the strategy of selling virtually the same product in other countries, with little to no modifications made to adapt to local needs or preferences. This approach is often used by companies that offer standardized products, such as fast food chains or soft drink manufacturers, and rely on economies of scale to keep costs low.

Question 13

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Accepted Answer

Product adaptation involves changing the product in some way to make it more appropriate for a specific country or region's climate or preferences. This strategy allows for a product to better suit local tastes and needs, making it more appealing to potential customers. Product extension involves offering the same product in different countries without making any changes, while product customization involves modifying the product to meet the needs of individual customers or market segments. Product invention refers to creating a completely new product, while product integration involves combining two or more products into a single offering.

Question 14

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of
A) product integration.
B) product invention.
C) product adaptation.
D) product customization.
E) product extension.

Accepted Answer

The production of potato chips with seafood flavor in Russia is an example of product adaptation, which involves modifying an existing product according to the preferences and needs of a particular market. Frito-Lay adapted their potato chips to cater to the local taste preferences in Russia for seafood flavors.

Question 15

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"B" refers to which type of strategy?
A) product extension strategy
B) communication adaptation strategy
C) product adaptation strategy
D) dual adaptation strategy
E) product invention strategy

Accepted Answer

The answer of  Figure 7-6
-Global companies have five strategies...

Question 16

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?
A) product extension strategy
B) communication adaptation strategy
C) product adaptation strategy
D) dual adaptation strategy
E) product invention strategy

Accepted Answer

"A" in Figure 7-6 represents the product extension strategy, where companies offer the same product in multiple markets with standardized promotion efforts.

Question 17

Figure 7-7
-Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."A" represents the
A) seller.
B) seller's international marketing headquarters.
C) channels between nations.
D) channels within the foreign nation.
E) final customer.

Accepted Answer

The answer of  Figure 7-7
-Figure 7-7 above outlines the...

Question 18

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration

Accepted Answer

Product invention involves creating a new product to meet the specific needs and preferences of a foreign market, which aligns with designing a product to serve unmet needs in a foreign nation.

Question 19

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?
A) product extension strategy
B) product adaptation strategy
C) dual adaptation strategy
D) product invention strategy
E) communication adaptation strategy

Accepted Answer

The answer of  Figure 7-6
-Global companies have five strategies...

Question 20

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?
A) product extension strategy
B) product adaptation strategy
C) dual adaptation strategy
D) product invention strategy
E) communication adaptation strategy

Accepted Answer

The answer of  Figure 7-6
-Global companies have five strategies...

Quiz 7: Understanding and Reaching Global Consumers and Markets

in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global product strategy?

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?

a general rule,__________ seems to work best when the consumer market target for the product is alike across countries and cultures-that is,consumers share the same desires,needs,and use for the product.

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?

company that makes Breathe-Right nasal strips sells the same product in other countries.This is an example of which type of global product strategy?

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."C" represents the

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."B" represents the

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?

though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged.The wording of that slogan is "_________."

Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of strategy?

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"B" refers to which type of strategy?

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."A" represents the

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?