in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global product strategy?

Question

Quizplus · Accepted Answer

Product adaptation involves modifying a product to meet the needs and preferences of a particular market or region. In this case, the coleslaw was adapted to suit Japanese tastes, indicating a product adaptation strategy. Product extension involves introducing a product into a new market without changes, while product customization involves making specific modifications to meet the unique needs of individual customers or segments. Product invention involves creating a completely new product, and product integration involves combining multiple products or services into a single offering.

In Japan Altered the Sweetness of Its Coleslaw to Appeal