Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of
A) product integration.
B) product invention.
C) product adaptation.
D) product customization.
E) product extension.

Question

Quizplus · Accepted Answer

The production of potato chips with seafood flavor in Russia is an example of product adaptation, which involves modifying an existing product according to the preferences and needs of a particular market. Frito-Lay adapted their potato chips to cater to the local taste preferences in Russia for seafood flavors.

Frito-Lay Produces and Markets Potato Chips in Russia That Have