The size and number of JCPenney catalogs designed and mailed to consumers would determine how much paper JCPMedia would need to buy.This is an example of __________.
A)derived demand
B)reciprocity
C)a tying agreement
D)a transactional sale
E)elastic supply

Question

Quizplus · Accepted Answer

Derived demand refers to the demand for one good or service that is a result of the demand for another good or service. In this case, the demand for paper by JCPMedia is derived from the demand for JCPenney catalogs by consumers.

The Size and Number of JCPenney Catalogs Designed and Mailed