Important Marketing Mix Characteristics in Organizational Buying Behavior Include: Advertising

Important marketing mix characteristics in organizational buying behavior include: advertising and other forms of promotion are technical in nature; price is often negotiated, evaluated as part of broader seller and product or service qualities, and frequently affected by quantity discounts; and

A) few large transactions are made over the Internet due to concerns of industrial espionage.
B) products must be easily adaptable in form and function to accommodate consumer tastes.
C) negotiations, purchases, and delivery occur in real time at an accelerated rate.
D) direct selling to organizational buyers is the rule, and distribution is very important.
E) sellers rather than buyers, are responsible for post-purchase evaluation of their goods or services.