The deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers is referred to as
A)buyer development.
B)organizational development.
C)relational organization.
D)supplier development.
E)buyer-seller reciprocity.

Question

Quizplus · Accepted Answer

The term that refers to the deliberate effort by organizational buyers to shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers is called supplier development. This involves building strong relationships with suppliers to improve their performance and support the buyer's business objectives. The goal is to create a mutually beneficial relationship that leads to better quality, lower costs, and increased innovation.

The Deliberate Effort by Organizational Buyers to Build Relationships That