The office of SFX Entertainment, a talent promoter, needs a new fax machine that will print at three seconds a page (instead of five seconds per page like the one it is using now) and that has both local and network printing capabilities.Its purchase of a replacement fax machine would be an example of a

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The purchase of a new fax machine with different specifications and capabilities than the previous one, while still within the same product category, would be classified as a modified rebuy. The company would need to evaluate different options and possibly consider different vendors before making a decision.

The Office of SFX Entertainment, a Talent Promoter, Needs a New