During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.
A)problem recognition
B)alternative evaluation
C)cognitive dissonance
D)routine response behavior
E)postpurchase behavior

Question

Quizplus · Accepted Answer

The problem recognition stage is when an individual perceives a discrepancy between their ideal situation and their actual situation, which triggers a decision-making process. Therefore, A is the correct answer. The other options refer to different stages of the decision-making process, but do not involve perceiving a discrepancy between ideal and actual situations.

During the Purchase Decision Process, an Individual at the __________